As they say, any form of publicity is good publicity in the entertainment world – but music and tennis being good publicity?
Stefan “Redfoo” Gordy is a singer/ dancer/ DJ/ rapper who has made a decent sized name for himself in the music industry by way of his involvement in the dance group LMFAO and their biggest hit “Party Rock Anthem”. The 37 year old Redfoo has impeccable music pedigree; he is the son of legendary music mogul and founder of Motown Records, Berry Gordy. However, there is much more to Redfoo than meets the eye…
A young Stefan Gordy was a very talented tennis player when attending college. In fact, he was so good at tennis that he would regularly do battle against Mike and Bob Bryan. The Bryan twins are currently the best tennis doubles team in the world.
Music is in Redfoo’s DNA, however his love for tennis hasn’t diminished in the passing years. During the 2011 US Open Tennis Championships in New York City, Redfoo was regularly seen in the courtside supporter box of the defending champion, Samantha Stosur.
Twelve months’ on, and Redfoo was now supporting the Number One female tennis player [and rumoured girlfriend] Victoria Azarenka in the 2012 US Open Tennis Championships.
So what does this all mean?
Romantic connections aside, Redfoo knows that any form of publicity is of benefit to his career. The world media pay plenty of attention to the four Grand Slam Tennis Championships every year; Redfoo has a legitimate reason for scheduling his music commitments around his other passion [i.e. tennis] in order to leverage maximum exposure for himself.
Redfoo has been performing in South East Asia for the last couple of weeks, whilst semi-basing himself in Melbourne, Australia to support Azarenka in her defence of the Australian Open Tennis Championships.
I can still recall when Sir Cliff Richard was supporting the talented British tennis player Sue Barker at Grand Slam Tennis Tournaments in the 1970’s and 1980’s. Time as shown that there was no romance between Richard and Barker, however their connection was an early prototype of the current connection between Redfoo and Azarenka. It’s good publicity for everybody, and it’s good clean fun!!
Saturday, January 26, 2013
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