Despite all of the negative publicity surrounding the future fortunes of EMI, their ownership of the master recordings of the entire Beatles catalogue is most definitely THE jewel in the crown of any record label. Whilst the supergroup officially disbanded more than 40 years ago and all possible recordings have been released to the public, enormous sales year-on-year warrant EMI’s marketing gurus to regularly dream up new strategies to exploit their most prized asset.
Christmas is the time of year for record labels to market their most lucrative product, and this year EMI have devised a masterstroke; blending the best in modern technology with the best in listening and viewing pleasure. The remastered Beatles catalogue will be released on high standard vinyl, lovingly packaged as a 14 album box set with familiar and little known photographs of the Fab Four.
In an era of declining sales of recorded product, EMI can’t lose this Christmas. The diehard Beatles fans will buy the box set, and the new fans will lap it up and test the sound quality on their recently acquired turntables.
After all is said and done, EMI is a business which needs to make profits in order to satisfy its shareholders. The general public will open their wallets at Christmas time, and for Beatles product. There will be a deservingly large Christmas bonus for EMI’s marketing team this year!!
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