RUMER: THE VOICE OF 2011

Whilst Adele achieved critical and commercial saturation during 2011, Rumer was also a worthy frontrunner for the Voice of 2011.

Rumer [real name: Sarah Joyce, and of Anglo-Pakistani origin] quietly released her debut long-player “Seasons Of My Soul” in late 2010, however with a voice equal parts Karen Carpenter & Dusty Springfield it didn’t take long for the music industry to recognise a major talent in the making.

Within reason, if “Seasons Of My Soul” was released 40 years ago Rumer would be a huge star in the music industry. The songs are written and recorded with real instruments, and in the main tell real stories of which music lovers can all appreciate. Rumer has “lived her life”, and she has the voice to articulate these stories to perfection.

It is interesting to note that Rumer has been endorsed by such music heavyweights as Burt Bacharach, Jools Holland and Elton John. Further to this, Rumer’s vocal tonality is a perfect fit for Bacharach’s melodic song writing style. It comes as no surprise that Rumer has recently worked with Bacharach on his new compositions.

Whilst “Seasons Of My Soul” has been critically acclaimed and sold well in Europe, it is far from perfect. The media has focussed on the songs “Slow” and “Aretha” [the latter of which sounds similar to Corrine Bailey Rae’s “Put Your Records On”], however my favourite track is the bouncy opening song, “Am I Forgiven”. Rumer’s voice can’t be faulted on any track, however the collection leans too heavily upon brooding “torch” songs. Rumer shares the writing credit of the long player’s original songs with her mentor, Steve Brown, however CD Number Two would benefit from the inclusion of some tracks from writers external to their inner circle. The three cover versions [David Gates’ “Goodbye Girl”, Cilla Black’s “Alfie” and Steven Bishop’s “It Might Be You”] all work well to a degree, noting that Rumer has now sung the definitive version of Bacharach & David’s “Alfie”.

Rumer is no overnight sensation, and “Seasons Of My Soul” is one of the better long player releases of the past 12 months, notwithstanding a very solid debut collection. Noting that Adele is suffering from media & vocal overload, it will be very interesting to see whether Rumer can attain global popularity whilst Adele stays out of the limelight. With a voice as pure as one has heard, Rumer deserves to be a success. How ironic that an extremely talented musician raises her presence in an era where marketability presides over substance…

MUSIC IS ART; ART IS MUSIC

Music is an aural and visual medium. Whilst the aural component may initially attract the consumer of the music, there is an equal debate for the visual element.

We have all been attracted to the “cover art” of recorded music on at least one occasion in our lives. It may be recorded music of an artist that you know & enjoy, or it could be an unknown artist; sometimes the “cover art” is simply very appealing, and it draws you in. It makes you listen to recorded music, of which you may never have stumbled upon in any other situation.

Great collections of recorded music [whether that be commercial and/ or critical success] invariably have great “cover art”; it simply goes with the territory. I’ll list some examples:

• “Abbey Road” – The Beatles
• “Nevermind” – Nirvana
• “Dark Side of the Moon” – Pink Floyd
• “Rumours” – Fleetwood Mac
• “Country Life” – Roxy Music

The list is endless. In each case, the “cover art” of these music recordings is instantly recognisable and synonymous with that particular recording. Whether it be the artists’ picture or a graphic, these cases will be deemed “classic” for ever and a day.

I have become concerned that the “visual” aspect of recorded music would gradually disappear in conjunction with the steady reduction in physical music sales. There is a material difference is admiring the “cover art” of a physical music recording as opposed to clicking on a thumbnail image of the “cover art” via the Internet.

This weekend’s visit to my local JB Hi-Fi shop [a prominent music retailer in Australia] has set my concerns aside. “Cover art” is alive and well.

“21” by Adele has been the highest selling CD/ mp3 et al in Australia in 2011 [and the rest of the globe]. Adele’s phenomenal success is based upon equal parts brilliant voice & memorable songs, however it comes as no surprise that “21” also features brilliant “cover art”. I had no idea of Adele or her story until April of this year, until I stumbled upon “21” on the music play list of a commercial flight. Why was I compelled to listen to the songs of “21”? The “cover art”; Adele’s black & white portrait immediately grabbed my attention.

Some music critics are claiming “21” to be the saviour of the recorded music industry, as physical sales of the release have been enormous. Maybe [just maybe], “21” has unwittingly rejuvenated the importance of “cover art” for the modern music generation.

Music is art, and art will always be music.